Lala Kent is a well-known reality TV star, entrepreneur, author, and social media influencer who has captured the attention of fans across the globe. Best recognized for her role on Bravo’s hit series Vanderpump Rules, Lala has transformed her reality TV fame into a thriving business empire, combining entertainment, beauty, and lifestyle ventures.
Over the years, she has diversified her income through her beauty brand Give Them Lala, a successful podcast, brand endorsements, and book sales, making her one of the most financially successful stars from the show.
As her public profile has grown, curiosity about her wealth has skyrocketed, with fans frequently asking, “What is Lala Kent’s net worth?” In this article, we will explore her career, income streams, assets, and financial growth, providing a detailed breakdown of Lala Kent’s net worth in 2026 and how she built her impressive fortune.
Early Life and Background
Lala Kent was born as Lauryn Kent on September 2, 1990, in Jackson, Michigan, USA. Growing up in a supportive family, she showed an early interest in performing arts and entertainment. While details about her childhood remain relatively private, it is known that Lala had a strong passion for modeling and acting from a young age, often participating in local theater and school productions. Her upbringing in Michigan laid the foundation for her ambitious career goals and her desire to make a name for herself in the entertainment industry.
After completing her education, Lala moved to Los Angeles, where she pursued opportunities in modeling, acting, and commercial work. In the early stages of her career, she appeared in small roles in independent films and television projects. Although these roles did not provide significant income initially, they gave her the exposure and experience necessary to navigate Hollywood and the entertainment business.
Her early career was marked by persistence and determination. Lala balanced auditions, part-time jobs, and modeling gigs while building her personal brand. This period of hard work not only strengthened her professional skills but also prepared her for the breakthrough opportunity that would come in the form of reality television. By the time she joined Vanderpump Rules, Lala Kent had already developed the confidence, experience, and ambition to transform her fame into a lucrative career.
Career Beginnings in Entertainment
Before Lala Kent became a household name, she spent several years building her career in the entertainment industry. After relocating to Los Angeles, she focused on modeling, acting, and auditioning for small television and film roles. Lala appeared in commercials, music videos, and independent films, gaining practical experience on set and developing her on-camera presence. While these early projects offered limited financial rewards, they provided valuable exposure and helped her establish professional connections in Hollywood.
During this period, Lala also pursued opportunities in modeling, which allowed her to supplement her income while building a portfolio that would later support her business and media ventures. She frequently attended auditions, castings, and industry events, demonstrating both persistence and ambition—qualities that would define her career. These early years were not without challenges; like many aspiring actors, she faced rejection and uncertainty, which made her eventual breakthrough even more significant.
Lala’s dedication paid off when she began to gain attention for her personality, style, and charisma. Her combination of confidence, charm, and determination caught the eye of casting directors, paving the way for her eventual entrance into reality television. This phase of her career was crucial, as it laid the groundwork for the financial opportunities she would later capitalize on, from television contracts to entrepreneurial ventures. By the time she joined Vanderpump Rules, Lala Kent had already cultivated the skills, image, and drive that would make her a standout star.
Breakthrough with Vanderpump Rules
Lala Kent’s major career breakthrough came when she joined Bravo’s hit reality series Vanderpump Rules in 2013. The show, which follows the personal and professional lives of employees at Lisa Vanderpump’s restaurants in West Hollywood, quickly became a cultural phenomenon. Lala’s bold personality, charm, and candidness on-screen helped her stand out among the cast, earning her both fan admiration and media attention.
Her role on Vanderpump Rules not only brought her fame but also marked the beginning of substantial financial opportunities. Reality TV contracts vary widely, but for a main cast member on a popular Bravo series, the salary per season can range from $50,000 to $100,000 or more, depending on tenure and negotiations. Lala’s increasing popularity over the seasons likely allowed her to secure higher pay, plus additional income from reunion specials, guest appearances, and promotional events.
Beyond her salary, Vanderpump Rules provided Lala with a platform to expand her personal brand. The show gave her exposure to a national audience, which she leveraged to launch entrepreneurial ventures and grow her social media following. This visibility was crucial for her future income streams, including her beauty brand, podcast, and endorsements.
Lala’s time on the show also cemented her status as one of the most recognizable and marketable cast members. Her reality TV fame became the foundation of her net worth, demonstrating how strategic media exposure can translate into long-term financial growth. By capitalizing on her on-screen popularity, Lala Kent transformed her television success into a multifaceted business empire.
Lala Kent’s Salary from Vanderpump Rules & Earnings
Lala Kent’s tenure on Vanderpump Rules played a significant role in building her net worth. As a main cast member, she earned a salary per season, which reportedly increased over time as her popularity grew. In the early seasons, Bravo reality stars typically earned between $50,000 and $60,000 per season, but by later seasons, top cast members like Lala were estimated to make $100,000 or more per season, not including reunion specials or bonus payments.
Her income from the show extended beyond base salary. Reunion episodes, spin-offs, and promotional appearances contributed additional earnings. For instance, Lala participated in reunion specials that often pay stars tens of thousands of dollars per episode, further boosting her income. Beyond that, her presence on reality TV significantly expanded her social media following, creating opportunities for sponsored posts and brand deals sometimes earning her $10,000 to $20,000 per sponsored Instagram post.
While reality TV provided the foundation of her financial success, Lala smartly leveraged her fame to diversify her income. Her salary from Vanderpump Rules was just the starting point; combined with her entrepreneurial ventures, media appearances, and endorsements, it contributed to a growing net worth that continues to rise.
Overall, Vanderpump Rules not only offered Lala financial stability but also the exposure and platform necessary to launch her businesses, build her personal brand, and establish herself as one of the most successful and wealthiest stars from the series.
Business Ventures and Entrepreneurship
Lala Kent has successfully leveraged her reality TV fame to build a thriving entrepreneurial portfolio, making her wealth much more than just her television salary. Her most notable venture is Give Them Lala Beauty, a cosmetics brand she launched in 2016. The brand, known for its high-quality lipsticks, eyeshadow palettes, and other beauty products, quickly gained popularity among fans and beauty enthusiasts alike. Through strategic marketing and her strong social media presence, Lala has positioned the brand as a recognizable name in the beauty industry. Revenue from Give Them Lala Beauty contributes significantly to her net worth, with estimates suggesting the business generates six-figure annual earnings.
In addition to her beauty line, Lala has expanded into lifestyle products and merchandise, including branded apparel and accessories. These ventures allow her to monetize her personal brand further, turning her fanbase into a loyal consumer market. Her entrepreneurial spirit demonstrates a keen understanding of branding and business strategy, ensuring long-term financial growth.
Lala also explores collaborations and partnerships with other brands, from fashion to wellness, maximizing her earning potential. By diversifying her income streams beyond television, she mitigates financial risk and strengthens her overall wealth. Her entrepreneurial success is a testament to her ability to transform reality TV fame into a sustainable business empire, making her one of the most financially savvy stars in the Bravo universe.
Podcasting and Media Income
In addition to her television and business ventures, Lala Kent has tapped into the growing podcasting industry as another source of income. Her popular podcast, “Give Them Lala”, allows her to connect directly with fans, share personal insights, interview celebrities, and discuss topics ranging from entertainment to lifestyle. Podcasts have become a significant revenue stream for many celebrities, combining sponsorships, advertising, and affiliate marketing opportunities. Lala’s podcast benefits from her large social media following and reality TV fame, which helps attract high-profile sponsors and advertisers willing to pay premium rates.
Estimates suggest that podcasts of her scale can generate tens of thousands of dollars per month, depending on the number of episodes, sponsorship deals, and listener engagement. Additionally, the podcast serves as a marketing tool for her business ventures, like Give Them Lala Beauty, indirectly boosting sales and contributing to her overall net worth.
Beyond podcasting, Lala also earns income through media appearances, interviews, and guest spots on talk shows and entertainment programs. These appearances often pay a fee and provide exposure that helps maintain her relevance in the public eye. Social media platforms like Instagram and TikTok further amplify her earning potential through sponsored content and collaborations, creating a synergy between her media presence and business ventures.
Overall, Lala Kent’s media and podcasting efforts demonstrate her ability to diversify income streams while building a personal brand that generates both immediate earnings and long-term financial growth.
Book Sales and Publishing Revenue
Lala Kent has also expanded her income through writing and publishing, adding another layer to her financial portfolio. In 2022, she released her memoir, which offered fans an intimate look into her life, career, and personal experiences behind the scenes of Vanderpump Rules. The book quickly attracted attention due to her established fanbase, reality TV fame, and engaging storytelling style.
Book sales contribute to Lala’s net worth not only through royalties but also through promotional appearances, speaking engagements, and media interviews tied to the release. Typically, celebrity memoirs offer royalties ranging from 10% to 15% of net sales, and given her strong fan following, these earnings can be significant. Beyond direct sales, the book reinforces her personal brand, creating cross-promotional opportunities for her beauty line, podcast, and social media ventures.
Publishing a memoir also positions Lala as more than a reality TV star; it establishes her as a media personality and entrepreneur with credibility and influence. In addition, the book provides residual income over time as it continues to sell in stores and online.
While the memoir is a single project, it demonstrates Lala Kent’s strategy of leveraging her fame across multiple industries, from television to beauty to publishing. By diversifying her income streams, she not only increases her current earnings but also builds a foundation for sustained financial growth, making her net worth more robust and less dependent on a single source of income.
Brand Endorsements and Sponsorships
Lala Kent has effectively leveraged her fame to secure lucrative brand endorsements and sponsorships, which form a significant portion of her net worth. With millions of followers on Instagram and other social media platforms, she has become a highly sought-after influencer for brands in beauty, fashion, lifestyle, and wellness. Companies often pay celebrities like Lala anywhere from $10,000 to $20,000 per sponsored post, depending on audience reach, engagement, and exclusivity.
Her collaborations are not limited to one-time promotions; long-term partnerships with brands provide recurring revenue and further solidify her financial stability. Through social media, she showcases products, promotes new launches, and highlights collaborations with companies aligned with her personal brand. These endorsements are strategically chosen, reflecting her image as a beauty and lifestyle entrepreneur, which resonates with her audience.
Beyond sponsored social media content, Lala also participates in in-person appearances, brand launches, and influencer campaigns, often commanding substantial fees. These opportunities not only generate income but also increase her visibility, boosting both her personal brand and the sales of her own ventures like Give Them Lala Beauty.
By combining her reality TV fame with her social media influence, Lala Kent has turned her online presence into a highly profitable income stream. Endorsements and sponsorships not only contribute directly to her net worth but also enhance her reputation as a savvy businesswoman who knows how to monetize her celebrity status effectively.
Frequently Asked Questions (FAQs)
1. What is Lala Kent’s net worth in 2026?
As of 2026, Lala Kent’s net worth is estimated to be around $4 million to $5 million. This includes her earnings from Vanderpump Rules, business ventures, brand endorsements, podcasting, and book sales.
2. How does Lala Kent make her money?
Lala earns money from multiple sources, including her reality TV salary, her beauty brand Give Them Lala, podcasting, book royalties, brand endorsements, social media sponsorships, and public appearances.
3. How much does Lala Kent earn per episode of Vanderpump Rules?
While exact figures are not public, main cast members like Lala are estimated to earn $50,000–$100,000 per season, with additional income from reunion specials, guest appearances, and promotions.
4. Is Give Them Lala profitable?
Yes. Give Them Lala Beauty has been a successful venture, generating six-figure annual revenue through makeup sales and merchandise, significantly contributing to Lala’s net worth.
5. Does Lala Kent still appear on Vanderpump Rules?
Yes, Lala continues to make appearances on the show, though she also focuses on her business ventures, podcast, and other media projects. Her reality TV fame remains a strong platform for her brand and income.
6. What are Lala Kent’s other income sources besides TV and business?
Apart from TV and business, Lala earns from podcasting, book sales, brand sponsorships, social media content, influencer campaigns, and public appearances, which collectively form a substantial part of her wealth.
Conclusion
Lala Kent’s journey from aspiring actress and model to reality TV star and successful entrepreneur highlights the power of talent, persistence, and smart financial decisions.
Her breakthrough on Vanderpump Rules provided the platform to grow her personal brand, launch her beauty line Give Them Lala, host a popular podcast, publish a memoir, and secure high-paying brand endorsements.
By diversifying her income streams, Lala has transformed reality TV fame into a sustainable and growing net worth, estimated at $4–5 million in 2026.
Her story demonstrates that financial success in the entertainment industry is not just about fame it’s about leveraging opportunities, building a personal brand, and making strategic business moves.
For fans and aspiring entrepreneurs alike, Lala Kent serves as an example of how dedication, creativity, and entrepreneurship can turn public recognition into lasting wealth.
Through her television career, beauty empire, or media ventures, Lala continues to expand her influence while steadily increasing her financial portfolio, proving that reality stars can achieve both fame and fortune.
